I am having problems getting the test to work.
Please use our ‘trouble-shooter’ guide before contacting the test user (organisation) or publisher.
How exactly does the test work?
Unconsciousbias measures the strength of any association you hold between groups of people and negative stereotypes. It does this by examining the way in which you make very simple sorting decisions; it looks at the speed and accuracy of your decision making. If we hold strong associations between a particular group and negative stereotypes, then we find it easy to assign those groups to 'bad' words.
When asked to make the opposite assignment of 'good' words with the other group, we have to override our instinct to continue assigning bad words to this group. The time taken for this extra mental processing is used as a measure of the strength of the association. Research has linked the extra time taken to real world prejudice in terms of having prejudiced thoughts and feelings and behaving in a discriminatory way towards other people.
How do I get my results?
Results are usually delivered by email in a PDF document to the email address you chose to use. If you chose not to leave an email address for any reason you cannot get your results.
Unconsciousbias is used in a number of ways which affects the way you will get your results. There is a minimum requirement before you get your test results that we have checked that you can interpret them (and also not misinterpret them). Therefore before you can get your test results you will have to have undergone some sort of instruction on how to interpret results, either through e-learning, a workshop, briefing or coaching. The easiest and quickest option is that Unconsciousbias has an option to add a short e-learning module to the testing so that there is no need for a workshop, briefing or coaching session.
Before any result is sent out it is validated. This means that your test profiles are checked against a template to ensure the results are valid. You will not get results until all of your tests are validated. Initially validation is carried out automatically but some results (around 3%) fail automatic validation due to unusual response patterns and these have to be manually validated by a trained test user at the publishers Hogrefe UK. Manual validation of results highlighted at automatic validation as requiring attention takes place on every working day.
Results may also be held up if the test user (organisation) wants everyone to receive their results at the same time, for example after a workshop or conference session.
What do the test 'results' mean to me?
There are four possible test results: Low, Mid-Range, Elevated and High. The large majority of people will get ‘Low’ results in any single test.
Although those with ‘Low’ scores may well have some slight bias (usually towards people who are unlike them) these are so slight that we do not think they impinge upon their daily behaviour. Those with ‘Mid-range’ scores are likely to have prejudices which in some situations may affect their behaviour towards others. Those with ‘Elevated’ scores have quite strong biases and may find that negative thoughts and feelings about other groups are a regular aspect of their life. The very highest scorers (High) may well be aware that they have strong biases because at this level they are almost certainly affecting their behaviour.
Do I have to do the practice test?
Yes. It gives you a chance to understand what we want you to do, find the right keys on the keyboard and get rid of any pre-test nerves. Your test scores will be more reliable if you are familiar with the test rather than trying to learn as you go along.
Does the way you pair up the words and pictures make any difference to my result?
Yes, we know that asking you to switch the way things are sorted part way through the test can slow you down a little but we have accounted for this in the scoring before you get the test result.
Doesn’t it just mean I know the stereotype, not that I condone it or that it affects my behaviour?
Unconsciousbias is different to many tests in that it is entirely scored by a connection with real world behaviours. We have established that people with strong associations about a group also admit to negative beliefs, thoughts, feelings and behaviours towards that group. This connection gets stronger the higher the scores reach. There is also research which shows that your familiarity with the groups being shown does not adversely affect results.
The test forced me to make choices I didn’t agree with, such as assigning some words to a side of the screen I thought was wrong.
We choose the pictures to be as clear as possible but sometimes we know that people may have a different interpretation on some of the words used. This is why the words we use in each test are given at the end of the instructions, so that you can get used to them and how we want you to sort them. We monitor both words and pictures to ensure the vast majority of people are clear as to how to sort them.
My responses are just not very fast, does that affect my result? I am not a very quick reader.
That won’t affect your score. The test examines differences in the way you respond between the various tasks. It knows how quick you generally are at responding, either because you tend to have slow responses or because you have to read the words. In effect it has a baseline measure of how you respond and it is the differences between the various tasks which it uses, not your overall response times. We have deliberately made the instructions as easy to follow as possible and if you are able to read at the level of the average 12 year old you should be able to understand the test instructions. If you have a disability which affects your capacity to read the test instructions or the words being used, please tell the person who has asked you to complete the test. Unconsciousbias is capable of being adjusted to accommodate many disabilities. You will also get a chance to look at the words being used in each test before the test starts. This will allow you to judge for yourself whether you will be able to respond promptly to the words used.
What if I have a disability which affects my ability to read the words or press the keys?
Unconsciousbias is capable of being adjusted to accommodate many disabilities. If you have a disability which affects your capacity to use a mouse and the left/right arrow keys on the keyboard, please tell the person who has asked you to complete the test. Do this before you take the test. You should also tell the person asking you to complete the test even if you feel you do not have a disability, but if you will find it hard to read the test instructions or the words being used. You will also get a chance to look at the words being used in each test before the test starts. This will allow you to judge for yourself whether you will be able to respond promptly to the words used. You can easily adjust the screen to enlarge the words and pictures. As all disabilities are individual each adjustment has to be considered on an individual basis.
I have never done this kind of test before, does that affect my result?
There is a certain degree of learning in the test, which is why you are offered a practice test before you do the main test(s). Before each test starts there is also a short practice session when you can get used to the words being used and find the right keys on the keyboard.
I have not met anyone from one of the groups being shown. Surely that affects the result?
Research shows that it doesn't. What Unconsciousbias tests is your instinctive reaction to the group, so although you rarely (or never) meet people from this group you may still have associations between this group and negative stereotypes. Familiarity with individual words or pictures does not influence the result.
What if I have had a traumatic incident involving someone from this group?
Often an association will begin in an event, or in the way we have been brought up and those around us have spoken/behaved. A traumatic event can become an association and then when we encounter someone who resembles that person again it triggers the same emotional response. This is part and parcel of the prejudice but often requires reinforcement before becoming a prejudice unless the event is very traumatic.
I am left handed, does that affect the result?
No. Left and right handed people achieve similar scores.
I have dyslexia. Does that affect results?
We know that it doesn’t result in higher scores, but we are less clear as to whether it can result in slightly lower scores. The exact reasons for this are unknown. The fact that Unconsciousbias taps into our cognitive information processing may suggest that the differences in how people with dyslexia and other cognitive processing conditions process information may produce this effect.
I think I could ‘cheat’ the test if I put my mind to it.
It is almost impossible to 'fake good' the result you want to give. You could certainly change your scores by trying different ways of responding, all of which run counter to the instructions you are given to work through the test as quickly as you can and make as few mistakes as possible. Unconsciousbias has a number of ‘normal’ response profiles it looks for. If your response pattern does not fit one of those profiles it issues an alert. Our experience in research with people trying to change their scores is that they are never able to change them in such a way as to give the result they want to give, without the system detecting this. Either they end up giving a result they didn’t intend, or the system raises an alert (usually both).
It is impossible to ‘learn’ the test because each test is different from the last. There are many millions of possible orders in which the words and pictures may appear.
I sat the test twice and got different results. Why is that?
There are two explanations for this. The first may well be simple practice effects, especially if you didn’t do the practice test before you started the first test. The second explanation is that every test has some degree of error built into the test. The results you get reported in Unconsciousbias are driven by very precise measurements. Scores are banded and each band is assigned a label - ‘Low’, ‘Mid-range’, ‘Elevated’ or ‘High’. If your score falls at the boundary between the labels even very small differences can produce a slightly different result. You should not see differences where your scores change by more than a single band, and even those sort of small differences are quite rare.
How will the data from my test be used?
That will depend upon the test user (the person asking you to take the test), but they should tell you clearly how they intend to use the test data and the limits on what they will do with the data. They will not share the data, even within their own organisation, in a format which could identify you, and then only for the reasons they have given you. It will not be shared with other organisations, including government departments. You may be asked to provide demographic information (age, gender etc). This information is required so that we can explore any group differences in scores and will not be used for any other purpose. The test user will not see this data and Shire Professional and Hogrefe Ltd will remove any identifying data such as names or emails as soon as the test user has been given your results. In this way the time where test scores can be linked with an individual is minimized.
What technology do I need?
Unconsciousbias is purely web-based so you only need a reliable web connection. Wherever possible it is recommended you connect with broadband or equivalent speed. However, because of the relatively small nature of the data involved Unconsciousbias will work with a dial up connection if required. In 99% of cases no software needs to be downloaded or installed.
Finally, we would recommend a computer with at least 128MB of RAM and a screen resolution of at least 1024x768.
Where can I get help and support after I get my test scores?
One of the requirements of use of this test is that the user (organisation) considers the provision of support for higher scorers. There is also a booklet called ’30 ways to better manage your unconscious biases’ which is usually attached to the results email.