Privacy Policy

Last updated on June 23, 2022

TNT Justice Consultants, under the registered name of 2588232 Ontario Inc., (“TNT”, “we”, “us”, “our”) is committed to the security and confidentiality of the personal information that we hold.


This privacy policy applies to the Implicitly® and Bias Tests platform (together, the “Implicitly Platform” or “PlatformBias Test ( The Platform was created by Shire Professional Chartered Psychologists (“Shire”), located at The Grooms' Quarters, Gally Knight Estate, Barker Hades Road, Nr Worksop, Nottinghamshire, Letwell, England, United Kingdom S81 8DG. All Platform data are hosted on servers owned and administered by Shire but located in Canada.
This privacy policy informs Platform test takers (“you”, “your”) about our privacy practices in using the Platform. This privacy policy should be read with our Terms of Service. Unless otherwise defined, the terms used in this privacy policy have the same meaning as our Terms of Service.

Please read this privacy policy carefully. By using the Platform, you understand and agree that the purpose of the Platform is to measure the strength of ‘people preferences’ (biases) while assessing the risk of those becoming biased behaviours. These tests are based on the Implicit Association Test developed for commercial use to measure the impact of biases on our behaviour.

Collection, Use or Disclosure of Personal Information

Personal information is information about an identifiable individual, either alone or when combined with other information. Throughout our interactions with you on this Platform, we may collect, use or disclose a limited amount of personal information for the purpose of administering our platform to you.

We may collect the following personal information from you:

We may use this personal information for limited purposes, including to:

We may disclose your personal information to Shire for the purposes of analyzing test data, aggregating test data, servicing the Platform, improving the quality of the tests and the Platform, and producing aggregated reports for TNT. We do not sell, rent or otherwise disclose your personal information for any purpose to any other external parties, except as stated in this policy or as prescribed or required by law, such as:

De-identified or Aggregated Data: We may use de-identified or aggregated data for the purposes of reporting on test results or to identify trends in your results or aggregated test results. These de-identified or aggregated reports may be shared with third parties for policy development or analytical purposes. As noted, they may also be shared with Shire for quality improvement purposes. 
De-identified data means the data does not contain any information that does or can reasonably identify you. Aggregated data means data that is gathered and presented in a summarized format. Aggregated data may be derived from your personal information but is not considered personal information in law as this data does not directly or indirectly reveal your identity.

If we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this policy.

Security Safeguards

We take your privacy very seriously and we are committed to implementing security safeguards that are appropriate to the sensitivity of the personal information we hold. As part of our commitment to privacy, we take appropriate and reasonable technical, physical and administrative security measures to safeguard the personal information in our custody and control from such risks as unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction. This protection includes but is not limited to security in the computer system, passwords protection, and limiting data access by TNT Personnel on a need-to-know basis.

We store your data on Canadian servers. We may transfer data outside of our jurisdiction or across international borders. Data transmissions over the internet are encrypted. Please note that no data transmissions or encryptions can be guaranteed to be completely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us by using our platform, and you do so at your own risk.

Correcting or Accessing Your Personal Information

We rely on you to ensure that your personal information provided to us is as accurate, complete and up-to-date as necessary for the purposes for which it was intended to be used. You have the right to access your personal information held by us. To access, correct or request a deletion of your personal information held by us, please contact us at [email protected].

Changes to our Privacy Policy

The content of our Privacy Policy, Terms of Service and other related notices may change from time to time. Any changes are effective as of the date of the revised Privacy Policy.

Contact Us

If you have a question or a complaint about our privacy practices, the security of your information, or about any aspect of our privacy policy, please contact us at [email protected]

If we are unable to resolve the concern or if there is a further complaint, you have the option to contact the Privacy Commissioner of Canada to discuss your concerns ( or at

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Québec
K1A 1H3